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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR |
| Authors Name: | JENIFER SELCIYA.J , KANIMOZHI.R , KEERTHANA.R , HANITHA.R , JAYALAKSHMI.B |
| Download E-Certificate: | Download |
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IJNRD_180998
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| Published Paper Id: | IJNRDA001113 |
| Published In: | Volume 7 Issue 5, May-2022 |
| DOI: | |
| Abstract: | The purpose of this study is to investigate the role of social media in consumers' decision-making processes empirically. A quantitative study looks into the extent to which social media alters people's experiences. Outsiders are increasingly influencing customer perceptions about products and services in advanced sectors, which has an impact on decisions in the disconnected space. Because advertisers have no control over the content, timing, or frequency of online discussions among customers, advertisers have turned to web-based social networking to engage buyers. Customer satisfaction is influenced by social media use during the stages of information search and alternative evaluation, with satisfaction increasing as the consumer progresses through the process toward a final purchase choice and post-purchase review. |
| Keywords: | Customer satisfaction |
| Cite Article: | "IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 5, page no.793-804, May-2022, Available :http://www.ijnrd.org/papers/IJNRDA001113.pdf |
| Downloads: | 000118764 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRDA001113 Registration ID: 180998 Published In: Volume 7 Issue 5, May-2022 DOI (Digital Object Identifier): Page No: 793-804 Country: Thiruvallur, Tamilnadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDA001113 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDA001113 |
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ISSN: 2456-4184
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