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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Understanding the Perception of Urban Youth towards Luxury Products in India: The Case of Lifestyle Brands |
| Authors Name: | Tanishka Agarwal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_201880
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| Published Paper Id: | IJNRDTH00064 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | The luxury world is often riddled with questions like, Why is there such inequality in the market for luxury goods? Why do some luxury items command a premium price while others lose value? When we discuss the market for luxury items, these kinds of queries come. The main purpose of this study is to identify the various factors influencing the demand for luxury goods and how these changes affect the volatility of these items' prices on the secondary market. Luxury items make up a sizable portion of the secondary market, which is a vast market. Also, the elements influencing consumers' "perception" of luxury items have hardly ever been covered in earlier studies. The goal of this study was to learn more about how people view luxury items and other elements that affect consumers' "buying decisions" and analyse those findings. Furthermore, the factors affecting consumer's "perception" towards luxury goods have rarely been discussed in prior researches. This study aimed to find out and analyze the perception of urban youth towards luxury goods and other factors that influence the “purchase decision” of consumers. A survey was conducted and responses from a sample of 100 were collected. This research has revealed that consumers are highly “influenced” by “quality” and in their purchase decision. There are many reasons for the same. Firstly, since luxury items are not products of necessity, people are busy procuring necessary things. Secondly, luxury is aspirational which has taken a back seat. The results of current research have provided an insight into analyzing the perceptions of young consumers towards luxury products and a better understanding of how various factors influence the purchase decision. |
| Keywords: | Luxury, Purchase decision, Perception, Quality, Urban Youth |
| Cite Article: | "Understanding the Perception of Urban Youth towards Luxury Products in India: The Case of Lifestyle Brands", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.154-182, July-2023, Available :http://www.ijnrd.org/papers/IJNRDTH00064.pdf |
| Downloads: | 000118772 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRDTH00064 Registration ID: 201880 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: 154-182 Country: Kolkata, West Bengal, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDTH00064 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDTH00064 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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