INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study aids in omitting the impact of consumer perceptions of advertising and pricing
strategies on purchasing behavior. Advertisement and price plays an important role in today's
society since it shapes consumers ideas and perspectives, which has a substantial impact on
customer purchase decisions. The goal of this study was to explore What is the status of the
Company and its products, How purchasing the product is influencing the consumer’s personal
factors, How advertisements influencing buying motives, and buying decision, How
advertisements build consumer perception, How is the pricing policy affecting consumer buying
behavior, What are the impacts on psychological factors different components of customer
behavioral influence brand selection when it comes to Bio-Charcoal of Greenmine Industry. The
Samples were gathered by the company from online feedback and questionnaire answered by
consumers on online purchase platforms like Amazon and Flipkart and also from the company
website and social media. On the basis of these concerns, a questionnaire was devised. From the
study it concludes how gender, age, occupation, purchase influencing factors, consumer believes,
advertising important, media attention, curiosity factors, team requirements, online
advertisement, formativeness of advertisement, curiosity is the factor, advertisement is beneficial
to consumers because they provides important goods and services, advertisement has an impact
on informational responses, consumers involve in low involvement of purchase, consumers
search for the best product to satisfy their need, routine consumers, durable products influences
consumer buying behavior because of advertisement. And also how age, gender, occupation,
marital status, qualification, individual income, quality and price, pricing strategy like Odd
pricing, bundle pricing, bundle of two unbranded product and discount pricing strategy
iii
influences consumer buying behavior because of the price. It is arguable that these elements have
had an impact on the consumer purchasing decisions. This provides solutions to the research
questions posed in the study. Thus through the study it is recommended to the company to
consider the personal aspects of the consumers and psychological aspects such as beliefs and
attitudes that influence consumer behavior by advertising and pricing, as well as their perception
and awareness on the decision-making process because when the steps of the decision-making
process are skipped, customers make emotional decisions.
Keywords:
Advertising, Pricing policy and Consumer Buying Behavior.
Cite Article:
"RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.617-677, October-2023, Available :http://www.ijnrd.org/papers/IJNRDTH00089.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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