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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era |
| Authors Name: | vaibhav gupta |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_217308
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| Published Paper Id: | IJNRDTH00136 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | In today's digital age, the influence of social media on consumer behaviour is undeniable. This study investigates the impact of social media marketing activities on shaping customer intentions, particularly within the context of a rapidly evolving digital landscape. Through a comprehensive review of relevant literature, this research aims to elucidate the mechanisms through which social media marketing strategies influence consumer intentions, offering insights into the dynamics of consumer-brand interactions in the digital sphere. Employing a mixed-method approach, this study utilizes both qualitative and quantitative methodologies to gather data. The qualitative component involves in-depth interviews with marketing professionals and social media users to gain a nuanced understanding of the factors influencing customer intentions in response to social media marketing activities. Concurrently, the quantitative aspect involves a structured survey questionnaire administered to a diverse sample of social media users, aimed at quantifying the relationships between various social media marketing strategies and customer intentions. The survey questionnaire method includes a series of carefully crafted questions designed to assess respondents' perceptions, attitudes, and behaviours concerning social media marketing activities and their impact on purchase intentions, brand loyalty, and engagement. Questions may cover aspects such as frequency of social media usage, preferred platforms, types of content consumed, perceptions of brand authenticity, trustworthiness, and credibility, as well as the influence of user-generated content and social endorsements on purchase decisions. By synthesizing insights from both qualitative interviews and quantitative survey data, this study seeks to provide a comprehensive understanding of the role of social media marketing activities in shaping consumer intentions in the contemporary digital era. The findings of this research are expected to contribute to theoretical advancements in the field of digital marketing and offer practical implications for marketers seeking to leverage social media effectively to engage and influence their target audience. |
| Keywords: | 12720 |
| Cite Article: | "Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.1-48, April-2024, Available :http://www.ijnrd.org/papers/IJNRDTH00136.pdf |
| Downloads: | 00043 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRDTH00136 Registration ID: 217308 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: 1-48 Country: ghaziabad, uttar pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDTH00136 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDTH00136 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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