INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Third-party cookies benefit advertisers and marketers in various ways to help them
achieve successful sales and business. Third-party cookies also help users by providing them
with a better experience on the web browser. However, despite the benefits of using third-party
cookies, Google has made a decision to eradicate third-party cookies. This paper carries out a
thorough and in-depth analysis of Google’s decision of eradicating third-party cookies and
identifies whether or not it is a good decision. The first half of this paper will give a brief
introduction to Cookies in general and their importance, the types of cookies that are being used
on web browsers, an in-depth explanation of the main purpose of cookies, and the benefits and
risks of Cookies. The latter half of this paper identifies the reasons for Google’s decision of
eradicating third-party cookies whilst evaluating the alternatives that have been proposed by the
company and detailing the impact of the same on the varying stakeholders.
Keywords:
Cite Article:
"To what extent is Google’s eradication of third-party cookies a good idea?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 12, page no.a136-a144, December-2022, Available :http://www.ijnrd.org/papers/IJNRD2212019.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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