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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING |
| Authors Name: | Kowshik.N , L.S.Eswhar Rao , Madhu Yadav |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_194459
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| Published Paper Id: | IJNRD2305174 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | The aim of this research paper is to explore and analyze the key aspects of traditional and digital marketing in order to provide a thorough understanding of their concepts, strategies, advantages, and limitations. The study begins with an introduction to the market, marketing, consumers, and customers, establishing a solid foundation for the subsequent exploration. The paper delves into traditional marketing by presenting its definition, types, and characteristics. It highlights the conventional methods employed in traditional marketing, including print advertisements, television commercials, direct mail, and telemarketing. Additionally, it examines the effectiveness, reach, and limitations associated with traditional marketing strategies. In contrast, the paper also investigates the realm of digital marketing, elucidating its definition, types, and unique features. It explores various digital marketing channels such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and influencer marketing. Furthermore, it assesses the advantages and potential drawbacks of leveraging digital marketing techniques. This research paper serves as a valuable resource for marketing professionals, businesses, and researchers seeking a comprehensive understanding of the evolving marketing landscape. By examining the key aspects of traditional and digital marketing, it provides insights into the optimal utilization of marketing resources in an increasingly digital world. |
| Keywords: | A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING |
| Cite Article: | "A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.b568-b573, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305174.pdf |
| Downloads: | 000118756 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305174 Registration ID: 194459 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: b568-b573 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305174 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305174 |
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Impact Factor: 8.76 and ISSN APPROVED
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